The COVID-19 pandemic created a climate of appreciation for essential workers and everyday heroes, highlighting the importance of those who keep our communities running smoothly and safely. That’s why we launched Hugs for Heroes, a program designed to recognize, honor, and celebrate the heroes in our communities. In 2021, Build-A-Bear Foundation will recognize groups of heroes who support and give back to our communities in immeasurable ways. In their honor, we’re committed to donating 100,000 bears to organizations in the United States and the United Kingdom this year. 

We’ve committed over 62,500 furry friends through the Hugs for Heroes program in 2020, including: 

  • 3,400 in honor of service workers
  • 3,500 in honor of mental health providers
  • 3,000 in honor of farmers and agricultural workers
  • 5,000 in honor of parents 

Follow the Hugs for Heroes program on Instagram!