The COVID-19 pandemic created a climate of appreciation for essential workers and everyday heroes, highlighting the importance of those who keep our communities running smoothly and safely. That’s why we launched Hugs for Heroes, a program designed to recognize, honor, and celebrate the heroes in our communities. In 2021, Build-A-Bear Foundation will recognize groups of heroes who support and give back to our communities in immeasurable ways. In their honor, we’re committed to donating at least 50,000 bears to organizations in the United States and the United Kingdom this year.
Over 22,000 furry friends were donated through the Hugs for Heroes program in 2020:
- 7,200 in honor of teachers
- 2,500 in honor of healthcare workers
- 11,000 in honor of active and fallen military
- 1,600 in honor of parents
Follow the Hugs for Heroes program on Instagram!