Roger Parry joined Build-A-Bear Workshop in April 2006 as Managing Director for the UK and Europe. Prior to joining Build-A-Bear, Mr Parry was at Hamleys of London Limited, from 2000 to April 2006, initially as Business Development Manager for the Bear Factory brand, and finally as Retail Director from 2003 to 2006. Before joining Hamleys of London, Mr Parry held executive positions in the Virgin Group of Companies, primarily with Virgin Megastores, but also with Virgin Cinemas.